Tickle.com (from Wikipedia, the free encyclopedia)
Tickle Inc. is a media company, providing self-discovery, and social networking services. Formerly known as Emode.com, Tickle was founded on the idea that personal insight and connections to others can be scientific, fun and profitable. The site also allows users to create their own test, that are available for other users to take.
Tickle survived the dot-com bubble burst of 2000, became profitable in early 2002, was acquired by Monster Worldwide in May 2004 and is now part of the overall Monster network. In April 2008, it was announced that Tickle.com will be shut down at the end of June 2008. The site announced in December 2008 that they will be permanently shutting down on December 31, 2008. The site, as announced, was shut down on December 31, 2008.
In January 2009, Monster launched a new quiz website entitled TestQ, which focuses on career-related content and 'PhD quizzes'.
History
Tickle was founded in 1999 as Emode.com by James Currier and Rick Marini. Tickle focused on quizzes and tests for both entertainment and self-discovery. It was an early example of viral marketing, with tests such as the "What Breed of Dog Are You?" receiving heavy traffic from word-of-mouth and pass-along emails. It had a reputation for using an aggressive and arguably deceptive pop-up campaign. Accordingly, critics charged that Tickle's reputation and practices tarnish the commercial goodwill associated with its clients/advertisers, who appear ordinarily protective of their brands.
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My Note : Sayangnya, saat ini Tickle.com-nya sudah tidak available lagi. Padahal menarik banget test-test kepribadian yang ada disana. Dan beruntungnya, aku masih menyimpan beberapa arsip dari test-test di Tickle.com yang pernah aku ikuti, dan memperoleh penjabaran yang super mendetail by email. Test-test ini kuikuti sekitar pertengahan tahun 2007 hingga mendekati akhir tahun 2008. Lumayan lah untuk "self-discovery", hehehehe... Check it out, yaa...
~ Jejak Bintang ~
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